Episode 130
CAR MBS 2024 Unplugged
This episode is sponsored by Lockton, click here to learn more
In the world of automotive innovation, it's not just about keeping up—it's about leading the charge. The Center for Automotive Research (CAR) is where those big ideas come to life, and at this year's CAR Management Briefing Seminars (MBS) in Traverse City, Michigan, the industry's top minds gathered to share their vision for the future.
This episode takes you inside CAR MBS 2024 like never before. We're not just talking about the event—we're diving into the conversations that are driving change, from the push toward electrification to the reshaping of how we view and acquire talent for the industry.
You'll hear the voices of leaders who are not only shaping mobility but also inspiring the next generation of automotive pioneers. Hear firsthand the strategies they're deploying, the trends they're watching, and the challenges they're overcoming. Whether you're driving leading in the automotive industry or simply passionate about its future, this episode is your access to the conversations that matter.
Co-host: Carl Anthony
What he does: Carl Anthony is the Managing Editor and Co-Founder of Automoblog and AutoVision News. He also hosts AutoVision News Radio and AutoSens Insights. Carl is a regular contributor on MotorMouth Radio on WHPC 90.3 FM and an active member of the Automotive Women's Alliance Foundation, supporting its mission to empower women in the automotive and mobility industries. He has collaborated with top automotive brands like Escort Radar, Cobra Electronics, Real Truck, and Meguiar's as a respected ambassador. Carl's previous roles include dealership and new vehicle launch trainer for Ford, Honda, Mercedes-Benz, and Volvo, as well as serving as a product specialist on Chevy's National Truck Team.
Featured guests:
Name: Tara Andringa
Title: Executive Director of Partners for Automated Vehicle Education (PAVE)
Discussed: [00:04:53] At CAR MBS 2024, Tara dives into the real-world impact of autonomous vehicles (AVs), stripping away the hype to reveal how the "last mile" could quietly revolutionize transportation. It’s not about flashy tech—it's about practical solutions that could redefine mobility if only the public can learn to trust and understand it.
Name: Scott Tobin
Title: CEO of Envorso
Discussed: [00:06:53] Scott talks about bridging the gap between legacy automotive engineering and cutting-edge software technology. He explains how Envorso combines the best of both worlds, overcoming the silos in traditional auto design to create Software Defined Vehicles (SDVs). With hundreds of modules and millions of lines of code, these vehicles redefine customer experience through updatable software, efficient electrical architecture, and data-driven insights.
Name: Collin Shaw
Title: President, MEMA
Discussed: [00:08:51] The $160 billion invested in North America's EV sector is impressive, but what happens when that money doesn’t pay off? Collin Shaw tackles the industry's most pressing concern—stranded capital. He reveals how MEMA is working behind the scenes to ensure suppliers' voices are heard, securing grants, and helping the industry navigate the tricky transition to electrification.
Names: Tharunika Vasudevan, Andrew Nodge, and Liuyan He.
Title: Students of Wayne State University, Mike Ilitch School of Business. Part of the Students@MBS Program
Discussed: [00:11:46] From the complexities of supply chain management to the impact of policies and data analytics, these future leaders explore how their studies connect with real-world challenges. Their experiences at CAR MBS are not just educational—they’re eye-opening glimpses into the future of mobility, where technology and innovation are driving change at every turn.
Name: Bob Lee
Title: Corporate Executive VP and Head of North America for LG Energy Solution
Discussed: [00:14:57] Bob explains what makes EVs far more eco-friendly than traditional combustion engines. He also highlighted a surprising fact about charging infrastructure in the US: there are already 50,000-60,000 public charging stations, surpassing the number of McDonald's locations. With expectations for a tenfold increase in the next decade, the future of EV charging is looking bright.
Name: Judd Herzer
Title: Mobility Director at Michigan State University
Discussed: [00:18:22] Judd explains his role in managing MSU's mobility research and infrastructure and emphasizes the need for more experiential learning opportunities to bridge classroom knowledge with real-world application. He also discusses MSU's innovative Tech-E program, designed to quickly adapt to industry needs and accelerate talent development, cutting the typical program update timeline from eight years to just two and a half.
Name: Pamposh Zutshi
Title: Vice President of Product Strategy and Planning at WiTricity
Discussed: [00:22:19] Pamposh envisions a future where wireless charging becomes as routine as Wi-Fi. He challenges the notion that EVs need fast-charging stations like gas pumps, pointing out that most charging happens at home. With EV drivers averaging under 50 miles a day, Zutshi argues that wireless technology can eliminate range anxiety and streamline the charging process. His key takeaway? "Whatever can go wireless, does go wireless," a nod to the broader trend of moving away from cables and cords in technology.
Name: Stefan Buerkle
Title: Regional President, Cross-Domain Computing Solutions, Bosch North America
Discussed: [00:24:52] Stefan sees a world where automakers and tech giants collaborate to create software-defined vehicles that are more than just cars—they’re part of a connected digital ecosystem. His message? The key to standing out in the automotive world lies in integrating technology effortlessly to enhance everyday experiences.
Name: Joe McCabe
Title: President and CEO of Auto Forecast Solutions
Discussed: [00:27:26] Industry expert Joe McCabe highlights three crucial shifts ahead. Expect a gradual transition from traditional engines to electric vehicles, with a balanced mix of technologies needed for the near future. Watch for a wave of global competitors shaking up the market with affordable innovations. And, brace yourself for a post-pandemic auto landscape where the old rules no longer apply, as new players and evolving trends redefine the competitive playing field.
Name: Dr. Robert K. McMahan
Title: President of Kettering University
Discussed: [00:30:08] Imagine a future where automotive talent is nurtured from a young age, not hunted like rare treasures. Dr. McMahan reveals how our current approach to talent development is outdated for a 21st-century industry. He advocates for a proactive strategy, treating talent like a long-term investment. He also calls for a shift in how we support diversity—focusing on inspiring students early in their educational journey to keep them engaged in STEM fields.
Name: Kevin Gilleo
Title: Vice President of Electronic Systems at Toyota Motor North America
Discussed: [00:34:16] Explore the future of driving with Kevin Gilleo as he breaks down Software Defined Vehicles (SDVs). Picture a car that's not just a machine but a smart system that evolves with software updates, delivering new features and enhanced experiences. Kevin reveals how today’s tech-savvy drivers expect their cars to be as intuitive and smart as their phones and smart home devices.
Mentioned in this episode:
- 59th Annual CAR MBS: Where we will ENGAGE, EMBRACE, and EMBARK
- Episode with Alan Amici: Inside CAR: Pioneering the Future of the Automotive Industry
- CAR’s Affiliates Program
- CAR MBS 2024 Agenda
- Students @ MBS Program
Mentioned in this episode:
This episode is sponsored by Lockton, click here to learn more
Transcript
[Transcript]
[:Stay true to yourself, be you and lead with Gravitas, the hallmark of authentic leadership. Let's dive in.
This episode is brought to you by Lockton. Lockton redefines business insurance and people solutions with a personal touch. Their global team of 11, 000 is driven by independence, not quarters. To tailor success for your business, discover the Lockton difference, where your goals become their mission. Independence, it's not just how you think, but how you act.
[: [: [: [: [: [: [: [: [:So, Jamie, if you're listening well played my friend. For CAR MBS 2024 Unplugged, Jan, we have been set up here in the media center, getting sound bites from some of the speakers and thought leaders who have been attending this year. In this first round of interviews, we're going to hear from experts in automated driving, software defined cars, and supply chain management. We'll also hear from a group of current Wayne State students who are here as part of the Students @ MBS program. That program offers students who are passionate about pursuing a career in the automotive industry an opportunity to experience firsthand the present day issues that are driving the industry.
[: [: [: [: [: [: [: [: [: [: [: [: [: [: [: [: [: [:There's a lot of people behind the scenes because of the research that we have done, especially through our barometer that show how serious of a problem this is. Oftentimes, I find the supplier base understands more what's happening in the market than anybody else, because they're getting it across the board from a lot of different inputs. So making sure that is understood so we all have a good view of okay, it didn't go as planned. Okay, let's deal with that. Let's work through that. There's a lot of discussions happening between suppliers and customers about how to handle that financially, but also, okay, what is going to be the path forward? Those are the kinds of things that we talk about and we work on through our events and our councils and a lot of the behind the scenes work. A lot of the times, you know, we spend time on the phone with our members, just talking through this. And people don't see that, you know, sometimes we just play therapist and that's some of our job to gather that, but then we can use that to help generate the content and understand how to guide and talk to some of the other leaders that don't get all of that well rounded voice of the industry that we sometimes get in the position we're in.
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